schmidt hammer lassen architects schmidt hammer lassen architects

Are the most recent batches of project renderings, which tend to highlight preliminary project concepts in ethereal or idealized settings, setting the final projects up for a fall? After all, how is it even possible to live up to renderings that depict buildings bathed in heavenly glows, or set against the perfect backdrop of ominous yet dramatic clouds? The actual projects will be made of real world materials, will be beset by water stains and blandly overcast days. They will, ultimately, have a hard time living up to those initial renderings.

But as much as renderings may oversell buildings, or at least present them in a different, less realistic light, they have become a great tool to use in selling a building to clients and to the public at large, so it is likely they are here to stay.

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